Twitter is more than just a way to keep up with the latest trends in pop culture — it’s also a powerful tool for marketing your business. By growing your list of followers on Twitter, you are essentially growing your list of leads for promoting your products and services. You can engage your customers and encourage them to buy more of your products and services time and time again over the long term.
Here are a few tips for how you can get more followers on Twitter for your business:
Use Keyword Hashtags
Twitter is unique in that it allows you to find and follow conversations (and their users) through keyword hashtags. You put a # symbol in front of a word, and it becomes a clickable link that will show you other tweets using the same hashtags. If you use these appropriately, you can find other users in your niche (and they can find and follow you).
Follow Users in Your Niche
By following others in your niche, you encourage them to check out your profile to learn more about you and to follow you back. Find others to follow through keyword hashtags and by browsing the followers of your competitors. Be sure to engage in conversation with users after you follow them to get their attention and encourage them to follow you back.
Promote Your Profile
No one can follow you if they don’t know you’re on Twitter. Promote your profile on your blog, in your e-mail list, and on your other social networks. Include Twitter badges on your profile, and include a call to action at the end of each of your posts for readers to follow you. Sometimes, all you need to do to get more followers is to ask for them.
Run a Contest
Give your readers a little incentive to follow you by running a contest. Offer up a great prize and ask readers to follow you on Twitter as a method of entry. You can offer additional optional entries for tweeting about your contest or your blog, which can give you more exposure and more followers. The better the prize you offer, the more potential for a lot of new followers.
Share Compelling Content
The easiest (and the hardest) way to get more followers is to share compelling content that informs, inspires, or entertains. Skip over status updates that share your thoughts about your lunch or what you just saw on TV (unless they are the most hilarious status updates about lunch that anyone has ever posted). Instead, aim to share exclusive content that you don’t share on your blog or other networks, and share content that engages your audience and makes them want to come back for more.
Following these simple strategies can help you to grow your Twitter followers fast, which can help you gain more leads for long-term customer engagement. Once you have a large Twitter following, you can leverage these leads to promote your sales and promotions, exclusive events, and products and services.
What strategies do you use to grow your Twitter following? Share your tips for success in the comments!
Kim Willington is a freelance writer and researcher for Helpdesksoftware.org, where she has recently been researching help desk solutions. In her spare time, she enjoys antiquing and taking long walks with her retriever, Spencer.